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#HowtoMakeMoneyOnline #LinkedIn How to Drive Traffic using LinkedIn

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When it comes to using LinkedIn many businesses seem to underestimate the “Groups” and “Events” features. Majority of the social network’s users are more bent on making personal connections via messages and one-on- one interactions. One-on-one interactions are great but you are not taking advantage of LinkedIn’s full potential if you are limiting yourself to such traditional strategies.

This is where the “Groups” and “Events” features enter the picture. You can tap into these features to double or even triple the amount of connections you make on the site. LinkedIn has constantly improved these features to make them accessible to anyone. As long as you are a member of the social network, you can be a part of any group or event.

First let’s take a look into the “Groups” feature and how you can use it to make connections. A LinkedIn group is just like any group. If you are familiar with Facebook groups, they are pretty similar with LinkedIn groups. It’s just a bunch of LinkedIn users who share the same interests, hobbies, or causes.

There are two common ways that you can get yourself involved with a group. You can either create a group or you can join one that’s been created by another user. There’s no limit as to how many groups you can join. No matter what industry you are in, there are likely dozens of groups for it on LinkedIn. Use the site’s in-built search functions to look for these groups that are relevant to your interests or niche.

Obviously, making connections with users who belong to groups you are interested in is much more effective than making connections with random members. In essence, it is targeted marketing. You will be talking to people who will actually listen to what you ave to say.

In this video i will explain how.

#MakeMoneyOnline
#HowToMakeMoneyOnline <br> <h3>Auto Generated Captions</h3>

LinkedIn traffic generation raw uncut
training
LinkedIn traffic generation if you’re
seeing this right now chances are you’re
already aware that LinkedIn is by far
the largest business oriented social
platform around the general objective of
the platform is to allow users to create
a network of other professionals it’s
particularly useful for the exchange of
ideas information and other
opportunities as a matter of fact
as a matter of fact approximately 1.3
million small business owners and
professionals just like you are on
LinkedIn to gain new prospects enhance
their online presence generate leads and
build their overall brand awareness the
owners know this and as such they
provide an ad service that can also
assist you with getting new potential
clients starting at a minimum budget of
$10
above all though LinkedIn is considered
a social media networking site
specifically developed for business
professionals and even entrepreneurs
there’s a number of things that set
LinkedIn apart from say a Facebook page
or another network page LinkedIn allows
you to design a customized business
oriented profile that highlights things
such as work experience skills
endorsements education curated posts and
in basically your entire professional
presence
on the profile page a summarized view is
displayed to viewers you can establish
connections with other people by using
the in mail messaging service to expand
upon opportunities and network
the platform is an acknowledged approach
to advertise your presence online as
such if you’re searching the web to
discover new professionals LinkedIn
results will be given priority in the
results
we’ll assume you already have an
understanding of LinkedIn and how it
works so we’ll skip over that instead
we’re going to focus on how you can use
LinkedIn for both traffic generation and
also is a useful marketing tool as well
setting up your LinkedIn account to
generate the most traffic in this
section we’ll look over various tricks
and tips for using your LinkedIn account
to generate more traffic regardless of
your brand or business create a company
page I’m sure you’re aware of how to use
LinkedIn as an individual because after
all that’s what LinkedIn is most known
for establishing yourself as a
professional but have you created a
company page for your brand or business
if not you should consider doing that
for a number of reasons
for starters it allows people to learn
more about your business you can curate
your content on here and centralize
everything from sharing updates and
other information to drive people to
your company page disk ask each of your
employees or even followers of your
brand such as subscribers of your list
to connect with your company page from
their own personal profile you’ll be
surprised how many people out there are
actively using LinkedIn on a daily basis
how many pages can also feature job
postings as well as other information
about your products or services as an
additional bonus company pages rank very
well for branded organic searches
optimize your profile page for starters
you should make sure you have a good
profile picture a complete summary that
introduces yourself or your company and
a concise history of achievements and
experiences don’t overlook the
importance of these fundamentals within
your profile page here’s just a few ways
to optimize your profile write a summary
that clearly explains what you do or
what you’d like to do make it easy for
people to contact you via email or
LinkedIn be honest be specific and use
numbers when possible read your profile
out loud and look out for typos
you’re familiar with the optimization of
your profile page let’s discuss how
you’re going to drive traffic with your
LinkedIn page you can link to blog posts
ebooks and even other digital media
within your profile once you get traffic
to your page this is exactly how they’re
going to click through to your site and
a link to one of your best posts keep in
mind that people who end up here are
likely learning about you and your
company for the first time share content
that will inspire them to click through
and read your media will appear in your
summary which is one of the first things
people see when viewing your profile
it’s really important to add media in
the summary section LinkedIn might ask
you to add publications or projects you
can create external links with those
features but they appear at the bottom
of your profile stick to the summary for
maximum exposure
focus on your summary know where should
your profile be more differentiated than
in a summary session of your LinkedIn
profile this is your opportunity to
describe yourself in the context that
you want to use the network for instance
a person conducting an open job search
might explicitly write that in the
summary or a person seeking to establish
thought leadership within their field
might highlight their accomplishments
and how they demonstrate their expertise
Louise Fletcher of blue sky describes
her ideal template for the section as
five paragraphs while Laura Smith / all
of job hunt suggests focusing on the
readability of this section above
everything else
the summary communicates everything
really it’s the first substantive thing
that people will read on your profile
and should communicate while you’re
using the network or in the case of
incognito job searches intimated as such
estimize your URL
this may seem like a trite thing but the
impression that the link linkedin.com
forward-slash Jim Dougherty makes as
opposed to linkedin.com /in /a 56 to 0 e
dine is both subtle and substantive the
former looks better and intimates
familiarity within the network while the
latter makes it appear that you’re not
familiar enough with LinkedIn to make a
very easy customization a non
personalized URL communicates lack of
familiarity within the LinkedIn Network
a custom URL may make it easier to
remember your profile and to navigate
back
so remember that when you create this
type of business plan you should use
estimates and projections that aren’t
overly optimistic make sure that your
plan will work in a worst-case scenario
and don’t put unnecessary stress upon
yourself this way you will only be
pleased by the results you end up
achieving
using LinkedIn as a marketing tool think
of your LinkedIn profile as an
interactive resume on steroids in
addition to information about your work
experience in education LinkedIn allows
you to enhance your profile with the
following web 2.0 capabilities to
showcase your expertise status updates
one of the best ways to keep your
connections informed about your
happenings is by posting status updates
status updates are brief statements that
you feel your connections will find
useful in addition they can include
links to related content on your website
or third party websites to appear active
in the LinkedIn community most useful
and actionable status updates on a
regular basis blog posts LinkedIn allows
you to easily syndicate your blog posts
to your profile as you post your blog on
your website your LinkedIn profile will
be automatically updated with your post
title abstract and link to the full post
on your website
presentations if you post PowerPoint
presentations to SlideShare or Google
Docs you can display these presentations
in your LinkedIn profile
events are you speaking at an event or
sponsoring a training session you can
post a LinkedIn event to help promote
and generate interest in your event
tweets if you are an active participant
in Twitter you can integrate your
LinkedIn status updates with your
Twitter tweets to keep your connections
and followers informed
recommendations LinkedIn makes it easy
for you to request recommendations from
your connections a collection of glowing
recommendations that underscore your
expertise and experience will
significantly enhance your profile
reading lists if you want to share your
reading interest with your LinkedIn
connections you can link your profile
with reading lists by Amazon to display
the books you are reading
holls LinkedIn polls are a market
research tool that allows you to collect
actionable data from your connections
and the professional audience on
LinkedIn
creative portfolios if you have a
creative portfolio you want to display
post your portfolio of creative work to
the behance network once posted LinkedIn
allows you to showcase your work in your
profile uttal workspaces oh it gives you
private secure online workspaces packed
with simple yet powerful project
collaboration and sharing tools for
working within your LinkedIn profile
connections
just having a profile LinkedIn also
provides a number of community features
that allow you to communicate and
collaborate with other LinkedIn users
including groups LinkedIn groups help
you stay informed and keep in touch with
people that share your interests you can
create your own LinkedIn groups or join
any number of groups that focus on your
area of interest or expertise
participating in LinkedIn groups by
adding value to the discussion is a
great way to expand your circle of
influence answers LinkedIn answers is a
great way to share business knowledge
and connect with like-minded colleagues
you can ask pressing questions and get
fast accurate answers from your network
and other experts worldwide in addition
you can showcase your knowledge
expertise and interest by answering
questions
any pages how many pages are a powerful
research tool that you can use to find
companies to do business with or
research competitors in addition you can
create a page for your company to
showcase your expertise you can publish
your company’s description headquarters
address and website address the further
your company pages value you can post
targeted jobs recruitment videos
information about products and services
and company images
traffic generation methods using
LinkedIn in February 2014 LinkedIn
opened up its publishing platform to the
public and rolled out access to everyone
in english-speaking countries earlier
this year it was later rolled out to
everybody on the platform because of
this it increased lengthens capability
of spreading invaluable content and in
turn generating valuable traffic in
regards to that here are just a few
methods and tricks you can utilize
LinkedIn as a traffic generation asset
to your brand or your business
publish some content on the platform
especially if you don’t have another
outlet like a blog to perpetuate your
personal messaging you may consider
publishing a few long-form pieces on
LinkedIn a job seeker might demonstrate
expertise or leadership with a few posts
about their experience or philosophy a
salesperson might generate leads by
writing about the effectiveness of their
product or service to solve problems
we’re having trouble getting started
LinkedIn has some topical suggestions my
advice most bloggers myself included
have the opportunity to fail a lot
before publishing better received pieces
if you have time get some feedback on
your content edit or even table it
before publishing it to LinkedIn because
our professional reputations are
important anything intended to
demonstrate competence ought to
communicate what you want it to this
communicates a level of expertise and
elaboration of your professional point
of view which plays a crucial point in
authority
be judicious with your updates LinkedIn
is not Facebook Twitter or Pinterest
behaviors that are commonplace on these
networks are unusual on LinkedIn I
rarely will see personal updates on
LinkedIn and they look really out of
place and oftentimes people who post
excessively are painfully obvious in my
LinkedIn feed the folks at buffer
suggest that the ideal number of
LinkedIn posts per month would be about
20 with the rule of thumb the post as
often as your content dictates they say
that each post will reach about 20% of
your network which is pretty
extraordinary
compared to other social networking
sites this communicates a higher level
of professionalism all around by not
spamming your network it makes them more
receptive to you when you have something
to communicate pay for it via
advertising content marketing platform
news cred ran some tests with LinkedIn
sponsored updates and found they were
able to generate $17 for every one
dollar they spent LinkedIn sponsored
updates are used in tandem with the
updates you are already posting from
your company page you can choose to
amplify a post that you want to reach
more people and you can target users
based on all kinds of demographic data
job title industry education location
etc the issue with paying for traffic of
course is that the visit stopped when
the money runs out
paying for traffic on LinkedIn can earn
you followers as well as traffic however
interestingly lose cred find that cost
per name CP n ie the cost per lead
generated decreased over time it means
that their content reaches more people
for less money it happens because the
content reaches more people which
generates more followers comments and
likes which increases organic reach
even more interesting news cred reports
that 60 to 65% of the leads were medium
high or high quality compared to just
the 20 to 30% on Google Adwords or
baller
okay you can get traffic leads more
organic reach and the cost decreases
over time that’s pretty sweet deal
be warned however that is very easy to
waste money and pay to acquisition if
you don’t know what you’re doing I’ve
heard horror stories of Forgotten
campaigns that run for months before
someone realizes the mistake paid
acquisition also requires rigorous
testing and retesting if you want to
make $17 for every $1 you spend you
better be ready to earn it you got to
have great content interesting updates
and strong calls to action don’t start
paying for amplification until you’ve
got all of this squared away
that said if you’re trying to reach a
b2b market LinkedIn sponsored ads are a
solid way to expand your reach and drive
traffic to your website or a deeper dive
on sponsored ads check that LinkedIn’s
ebook driving quality leads with content
conclusion as a whole I hope you’re
leaving this course with a plethora of
knowledge and tips that will help you
boost both your presence and your
traffic potential using the LinkedIn
platform as you can see LinkedIn is not
just a platform for getting jobs anymore
it’s now expanded to a platform where
you can establish your brand for
yourself curate content and valuable
information and of course drive traffic
to anywhere you please which then means
you can do whatever you want with that
traffic maintaining your brand via
LinkedIn can improve your brand
visibility and awareness among
professionals and business owners you
can associate your LinkedIn profile with
your resume blog website or other social
networks that best utilize the
advantages of LinkedIn LinkedIn allows
you to connect with your past and recent
co-workers business partners and friends
users who are not connected with you
can’t see your complete profile
there’s not a ton of secrets to know
about LinkedIn other than to experiment
and focus on linking all of your social
networks and content generating
platforms to LinkedIn so that you can
keep it completely up to date with that
in mind it’s time for you to head out
and get to work on your LinkedIn page
whether it’s your personal profile or a
profile for your brand or company you
can incorporate the information you’ve
learned in this course across the board
thank you so much for taking the time to
go through this course and I wish you
all the best of luck with your marketing
and traffic generation endeavors
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known as make money sending emails the
name pretty much says it all they have a
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